Brilliant Tools: even more, even clearer
The nearly 500 pages of the three-in-one catalogue cover hand tools, specialist automotive tools and engine adjusting tools from the Brilliant Tools range, each of which used to have its own separate printed publication. The catalogue is divided into 64 chapters, 28 of which are devoted to specific makes of vehicles. Orhan Altin continues: “The fruit of our labour is 100 per cent information. This is because we love facts, figures and data – but, above all, satisfied customers. We can tell they’re satisfied by the growth we’ve enjoyed over the past two years. Over this time, we’ve increased our sales sixfold – and that’s just from Brilliant Tools. And we’ll be continuing in exactly the same vein.” Altin explains that the extremely rapid logistics operation behind Brilliant Tools puts the icing on its cake as well as being one of the secrets of its success, as it helps to get tools to the customer even faster.
The Brilliant Tools assortment: everything that you need, nothing that you don’t. KS Tools has also decided against any elaborate marketing for its Brilliant Tools brand. All of this is designed to ensure that the prices for the high-quality tools are always as low as possible. Brilliant Tools does not come with any demonstration vehicles, trade fair stands or technical support, because all of these would push costs up.
As a no-nonsense tool brand, Brilliant Tools offers everything you need for your daily tasks in the workshop, with not a frill in sight. It is this philosophy that allows prices to be kept low.
- Broken down by vehicle makes
- Massive growth
Universal workbench 4-in-1, adjustable height 117-748mm, Brilliant Tools
SALE
Pliers set, 5pcs, in fabric pouch, Brilliant Tools
SALE
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Stokker Expands in Finland
On January 2 Stokker OY successfully concluded a deal to acquire Mateko Invest OY in Finland. Mateko Invest owns the businesses Mateko OY, the JCB construction machinery dealer in Finland, and CE Rental OY, specializing in renting JCB machines.
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